The New Standard in Smile Care

Minerelle was created with a simple belief:
your smile deserves the same elevated care as the rest of your beauty routine.

Blending clinical science with modern elegance, Minerelle introduces a new category of oral beauty — one where strengthening and whitening become effortless daily rituals.

About the Founder

Created by Dr. Sarah Sauer, DDS

As a practicing dentist, Dr. Sauer saw firsthand how patients struggled to maintain enamel strength and brightness in their daily lives. Traditional whitening products were often harsh, inconvenient, or unsuitable for long-term use — while functional oral-care products rarely felt luxurious, modern, or beauty-forward.

Minerelle was born from the desire to change that.

Guided by clinical expertise and a passion for clean, refined beauty, she developed a formula that supports both enamel health and cosmetic radiance — in a form that fits naturally into your day.

A gum that works as beautifully as it feels.

Our Philosophy

Where clinical precision meets clean beauty.

Minerelle is designed for those who value:

• effective active ingredients

• minimal, elegant routines

• gentle, non-aggressive whitening

• strengthening as a foundation for beauty

We believe confidence begins with clarity — in your ingredients, your rituals, and your smile.

What Makes Minerelle Different

Science-backed ingredients

We use biomimetic hydroxyapatite, gentle enzymes, and mineral polishers — selected for their ability to support enamel smoothness and brightness without harsh bleaching.

Clinician-developed formulation

Our products are designed by a DDS with a deep understanding of enamel biology and cosmetic dentistry.

Oral beauty, elevated

A modern, chic approach to whitening and strengthening — refined enough to belong in your beauty cabinet.

A daily ritual you’ll love

Clean. Fresh. Minimal.
A gum that fits seamlessly into your lifestyle.

The Minerelle Promise

Naturally brighter. Scientifically stronger.

Minerelle delivers luxury oral care grounded in clinical clarity.
We promise formulas that are:

• clean

• functional

• dentist-developed

• peroxide-free

• gentle enough for daily use

• elegant enough for your self-care routine

Your most polished smile — with every chew.